Tactics that work

Building connections and allies

How to have persuasive conversations
Having persuasive conversations with people in our communities is vital for shifting thinking and moving people to take specific action. This guide will help you to have more effective, engaging conversations.
Ask the expert Book a session with an expert
Working on an environment campaign and need some help? Book a session with one of our subject experts and experienced campaigners who can help answer your questions or give you advice on how to develop your campaigns.
Guide to meeting with your MP
Wondering how to secure a meeting with your MP? We've got a plan.
How to campaign with young people
Young people are key to building a brighter future. Find out how to collaborate with youth activists and how to welcome them into your group.
Building local alliances
Need support on building alliances with local organisations, institutions or businesses? Read our guide which explains how to find potential allies to work with on your campaigns, and tips and tools for how to go about building those relationships.
Lobbying. What's it all about?
Find out how to encourage and work with your local leaders on issues that matter to you and your community.

Grab public attention

Run a stall
Running a stall is one of the core activities of any local action group, so get our top tips.
How to get media coverage
Media outlets like local radio stations, television and newspapers can be an incredibly powerful tool to help spread the word about your work and influence decision makers. Find out how to use the media to promote campaigns learn how to become an effective spokesperson.
Guide to planning hustings
If you’d like to hold a hustings for an upcoming election, we’ve got you covered. This guide will give you tips on how to organise and structure a hustings.
Hold your first campaigning event
Whether online or in person, making a difference in the places where we live is the most powerful way we can respond to the climate and ecological emergency. Read our guidance on how to host your first campaigning event.

Digital campaigning

Create a digital petition
Petitions can be a great way to spread ideas and build support for change. The best petitions follow a simple formula designed to help the reader quickly understand why taking action will make a difference. 
How to grow a petition
A digital petition is a great way to build public support for your campaign and recruit people to your group. But how to do spread the word and get people to add their name?
Spark a conversation
Social media can support your campaigning, boost your group’s profile and grow your follower base. Our guide is designed to get you started.
Keep your email list interested
Growing an active email list is a great way to build a relationship with people who've already shown an interest in your group.
Write an effective email
Email is a great way to reach a lot of people at the same time and promote your group’s work. But persuading people to take action after reading an email takes work.

Use data

Environmental Impact Assessment
Do you find Environmental Impact Assessments confusing? If so, this guide will help you understand how they work and how to engage in the process.
Near you
Understanding how your area is performing on key climate issues is an important step to figuring out the changes needed in your community.  

Learning from your campaigns

How to use Gibbs' reflective practice cycle in your campaigns
When it comes to campaigning, learning from experience is important. But without reflection, improvement is difficult. Learn how you can use Gibbs’ reflective practice cycle to turn your experiences into insights and better your future campaigns.